Optimyzee Archive
11 min read
Google Ads spend 15-50% of budget on irrelevant search terms. See why the gap is widening in 2026, and how AI finds the waste in minutes.
6 min read
Compare manual CPC and automated Google Ads bidding strategies, including Target CPA, Target ROAS, and when to switch between them.
4 min read
Learn how to measure, analyze, and improve campaign efficiency in Google Ads with this step-by-step guide.
7 min read
A practical guide to display campaign optimization across GDN, YouTube & programmatic, covering targeting, creative testing, budget strategy
4 min read
This guide walks through a Google Ads keyword audit step by step, covering quality score, negative keywords, and optimization with Optimyzee.
5 min read
How to audit and optimize Responsive Search Ads in Google Ads, covering Ad Strength, asset performance, best practices, ongoing management.
5 min read
Learn how Broad, Phrase, and Exact match types work for keywords/negative keywords in Google Ads, how to combine them to protect your budget
4 min read
A 3-step framework for smarter retargeting: segment audiences, tailor messaging by funnel stage, scale what works without relying on discounts
4 min read
Learn what search terms are in Google Ads, how they differ from keywords, how to access the report, and how to use them to cut wasted ad spend.