Search terms optimization

See exactly what people typed, before you pay for it again.

Search terms are the real queries that triggered your ads - often very different from the keywords you targeted. Optimyzee turns 300 of them into a five-minute review.

search term status buy running shoes cheapnegative best trail shoes 2026new kw nike running shoesbrand running shoes near me freeobserve asics vs brooks reviewcompetitor Add 12 negatives Add 5 keywords
How it classifies

Every term lands in one of five buckets.

Negatives
Wasting spend on the wrong intent
Observe
Not clear-cut yet - worth watching
New keywords
Real demand you aren't targeting yet
Brand
Searches for your own brand
Competitor brand
Searches for a competitor's name

Up to 300 terms from the last 30 or 60 days are pulled and classified in one pass. Add the negatives or new keywords you agree with directly to the campaign - no export, no manual matching.

Run your first search-terms cleanup.

Free to start. No credit card required.

Get started free