Tag: Demand Gen vs Performance Max

How to set up Google Ads for Shopify in 2026: campaign structure, feed optimization, and the tracking mistake that wastes the most budget.

July 15, 2026 Read this article

How to Add Negative Keywords in Google Ads (Step-by-Step)

A step-by-step walkthrough for adding negative keywords in Google Ads at the account, campaign, ad group level, plus setup mistakes to avoid.

June 25, 2026 Read this article

Learn what negative keywords are, the 3 match types, and how to build a negative keyword strategy that stops wasted Google Ads spend in 2026.

June 10, 2026 Read this article

Google Ads spend 15-50% of budget on irrelevant search terms. See why the gap is widening in 2026, and how AI finds the waste in minutes.

May 26, 2026 Read this article

A Google Ads audit checklist for 2026: find wasted spend, fix structural issues, and catch what’s limiting performance before it compounds.

April 9, 2026 Read this article

Demand Gen is Google’s AI-powered campaign type for visual discovery advertising – running across YouTube, Google Discover, Gmail, and GDN.

April 6, 2026 Read this article

Learn how to structure a Google Ads MCC, automate monitoring with scripts, and manage client accounts at scale in 2026.

April 2, 2026 Read this article

Google Marketing Live 2026 is confirmed for May 20, 2026 – Google delivered 30+ announcements in under 90 minutes.

March 31, 2026 Read this article

In January 2026, Google expanded built-in A/B testing for creative assets to all Performance Max campaigns – not just retail.

March 29, 2026 Read this article